Laura Lučė has been appointed Chief Marketing Officer at SME Bank, a digital bank dedicated to small and medium-sized enterprises. In this role, she is responsible for shaping and executing the Bank’s brand and marketing strategy, strengthening its reputation, driving marketing and sales campaigns, and providing strategic oversight of public relations.

“I value the opportunity to join SME Bank’s executive team. The Bank’s ambitious growth trajectory is compelling, as is a team that seamlessly blends the dynamic, start-up mindset of fintech with the disciplined rigour that a regulated, maturing banking institution demands.  Strong marketing and communications will help small and medium-sized businesses find a trusted financial solutions partner more quickly,” said L. Lučė, Chief Marketing Officer at SME Bank.

According to Vaidotas Cucėnas, Chief Operating Officer of SME Bank, the appointment of L. Lučė to the Bank’s executive team is a strategic decision aligned with the Bank’s growth trajectory. “We are establishing a new standard of banking services for small and medium-sized enterprises across Europe. This requires strong marketing and communications expertise, as well as a leader capable of seeing the full picture and translating it into tangible results. Laura brings extensive international experience in corporate communications and reputation management from the energy sector – a field that demands the highest level of strategic thinking, the ability to operate in a complex regulatory environment, and the systematic building of public trust. These competencies and this experience are of particular value in the financial sector,” noted V. Cucėnas.

Prior to joining SME Bank, L. Lučė spent four years at Ignitis, an energy solutions company, where she most recently served as Communications Partner. Earlier in her career, she held positions at INK Agency, an integrated communications agency, and at co:agency, a communications agency.

SME Bank is a digital bank dedicated to small and medium-sized enterprises (SMEs), rapidly expanding its activities and continuing to implement innovative solutions tailored specifically to the needs of this sector. The bank is a reliable partner who offers fast and convenient financial services that allow SMEs to focus on their growth and development.  

The Bank operates in Baltic states, Finland, and the Netherlands.